Advantages of Niche Marketing - The Best Ways of Finding Niche Keywords

By Renee Pullman

The right keywords will make or brake you in Internet marketing. Finding niche keywords seems to boil down to conjuring in the eyes of most newbies. Most newbies never experience the advantages of niche marketing and many give up before the magic of the Internet happens to them. But! There is a better way to do keyword research. As you read every word of this article you will discover the best way of finding niche keywords and the advantages of niche marketing.

The advantages of niche marketing are plenty, you get a more targeted group of visitors. Targeted visitors mean buying visitors.

For example, a popular niche is dog training, this is a very big niche with people browsing for information but not necessarily buying. A better niche keyword might be "how to potty train your dog." This addresses a specific and important issue for your potential customer. Your customer is looking for something specific that will solve his problem. So look for the focused keywords that deal with problems, this will bring your customers emotions into the mix and give you a greater opportunity to sell.

Specific, targeted, problem area keywords are much more likely to bring you customers. These keywords are always longer than general keywords like "dog training" and you may hear them referred to as "long tail keywords." This is both because the words are long and because they attract a smaller segment of the market and if you graphed it all out your buyers would be in the long tail of the graph.

These long tail keywords will attract fewer visitors but they have several great properties.

1. The people they do attract are more likely to be buyers.


2. There is less competition for these words than more general words and so it is easier to climb up the search engine results.


3. Your customers will identify their problem in them and buy from you.

The strategy for using these words is to find more of them. Write your web pages and articles by including say 5 of these that have 500 searches a month and if you get your page back linked properly so it ranks then you potentially can get a good portion of the searches. Use more keywords and attract more buying traffic.

Those are some of the advantages of niche marketing and finding the buying traffic but how do you find those niche keywords? As with all keyword research you can start with the Google External Keyword Tool. If you type phrases into it it will return with a big list of keywords and how many are searching for the terms. Then you pick the ones that look good to you, the ones with 3, 4 or more words in them put quotes around the words, and type them into the Google search box and notice the number of results. Also notice if there are some paid ads on the page - the more the merrier but a minimum of 8. The idea is if no one is paying to advertise your phrase then it's not so good. Then with many hours, some experience, and some sorcery you will find some good keywords to use.

But I promised you a better way to do keyword and niche research. It involves a simple system of automation that you can run on your own computer.

What is the best way of finding niche keywords and niche markets?

There are many approaches but the easiest and best way to find the terms and niche information to help you succeed on the internet is software called Micro Niche Finder. I invite you to visit http://www.squidoo.com/nichemarketingstrategytoday and learn more about niche keywords and about Micro Niche Finder.

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